When you see the Golden Arches, you just know it represents McDonald’s. And that works very well with their phrase “Impossible is nothing.” Combined with the lowercase and easy-to-read company name, it’s sure to stay in customers’ minds for a very long time. The three stripes of Adidas represent mountains to climb. Here’s another athletic brand with a minimalist logo. As in, you did it, and now you can check it off. It can also be interpreted as a checkmark, which works well with Nike’s “Just do it” phrase. And when you look at it, it represents movement, which is perfect because Nike is an athletic brand.
Everyone can recognize that it means Nike. The Nike “swoosh” is another iconic minimalist logo. And the bite out of the apple really adds to the memorability! What’s more iconic than the Apple logo? It’s changed from a colorful apple to one that is monochromatic on a plain background, but you know it’s Apple. Not convinced to use a minimalist logo just yet? Well, maybe this list of well-known businesses who use them will help you change your mind. What are some businesses that use minimalist logo design? Whether you need the logo on a newspaper or a card, you won’t have a hard time making it fit. Plus, minimalist logos are easier to transfer to any kind of medium. And that makes it easier for their minds to recall the logo. Instead of trying to make your audience remember many different colors and elements, you’re showing them something uncomplicated. That’s because they’re pretty straightforward.
Minimalist designs or logos are incredibly effortless to memorize and understand. What are the advantages of using a minimalist logo design for your business? The simplicity makes it more eye-catching.
It has no highlights, shadows, or intricate details. Adobe defines a flat logo as a two-dimensional, simple, and silhouette-driven design. Plus, it should help make the business memorable.Ī great example of a minimalist design is any flat logo. The logo should still accurately represent what the company is about. So, even if you design one that is considered minimalist, if it’s not related to the brand, it’s useless. Whatever you design has a clean composition and only one or two colors.īut remember, a logo should also help the brand. We can answer that right now.Įssentially, the design is one that doesn’t look too fancy. Or you might be on Google right now typing “how to design a modern minimalist logo” in the search bar. You might be wondering what constitutes a minimalist logo design. And if you use minimalism in design to create a logo, it would be a minimalist logo design. So, if you take that idea of minimalism and apply it to your life, you can be called a minimalist. Instead, it calls for more natural, down-to-earth elements. It gets its influence from the Bauhaus culture, which rejects wild, lavish designs. It’s actually a whole movement that started back in the 1960s. Minimalism isn’t just for business logos. Read on as we delve deeper into minimalism and how you can apply it to logo design. Maybe it’s time to give minimalism a try. Have you heard of the term “less is more?” When it comes to designing company logos, what kind of look do you usually prefer? Do you gravitate toward a wide range of graphic elements? Perhaps it’s time to try something different, especially if your clients haven’t been approving your designs.
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